0.9% for 60 Months or $3500 Customer Bonus on New 2024 Atlas and Atlas Cross Sport!
See dealer for details. Restrictions may apply. Must finance through VW Financial Services with cost of $17.05 per $1000 borrowed. Expires 07/31/24.

*0.9% APR, no down payment required, available on new, unused 2024 Atlas or Atlas Cross Sport models financed by Volkswagen Credit through participating dealers. Example: For 0.9% APR, monthly payment for every $1,000 you finance for 60 months is $17.05. Not all customers will qualify for credit approval or advertised APR. Offer ends September 3, 2024. Offer not valid in Puerto Rico. See your participating Volkswagen dealer for details or, for general product information, call 1-800-Drive-VW. **Bonus cannot be combined with discounted Volkswagen Credit Special Lease or Special APR Programs, or on Fleet or Dealership Sale Program vehicles. Volkswagen of America, Inc. will apply a $3,500 Customer Bonus when you lease or finance the purchase of a new, unused 2024 Atlas or Atlas Cross Sport through participating dealers from July 2, 2024 to September 3, 2024. Bonus applied toward lease or purchase and is not redeemable for cash. See your participating Volkswagen dealer for details or, for general product information, call 1-800-Drive-VW.

We'll Buy Your Car

We will buy your vehicle, even if you don't buy ours.

If you’re looking to sell but not sure if you’re ready to buy, we have the perfect opportunity for you! Get a quick online appraisal today to see how much your vehicle is worth.

Welcome to Frank Boucher Volkswagen of Janesville

Finding the right Volkswagen dealer in Janesville begins at Frank Boucher Volkswagen of Janesville. We have a huge selection of new Volkswagen vehicles, proving exactly why we’re the number one Janesville new car dealer in the area. Whether you need the utility of an SUV like the Atlas or Tiguan, the adaptability of a sedan like the Passat or Jetta, or even the fun of a Golf, we are sure to have the perfect ride for you. We even have a huge selection of used vehicles, including many pre-owned VW options. If you want a factory warranty to go along with your used car purchase, then look to our selection of Certified Pre-Owned Volkwagen vehicles. At Frank Boucher Volkswagen of Janesville, we ride with you every mile, and that means we will be here for all your service and your maintenance, too.

Our Janesville new car dealer experience started back in 1956. In 1956, Gordon F. Boucher first entered the automotive sales world, and in 1977, he set out on his own with his own dealership. Now, just a few decades later, Boucher is perhaps the biggest name in cars in Wisconsin. We are still happy to serve you, and we love working hard to get you into the perfect vehicle. If you are in the Milton, Beloit, Edgerton, Rockford, or Madison area, then you should stop by our Janesville dealership today. At Frank Boucher Volkswagen of Janesville, we’re happy to lend a hand.

Currently, we’re also one of the most beloved Janesville used car dealers. When you implement an excellent trade-in program, buyers come from far and wide to sell you their gently used vehicles. It’s these same vehicles that become part of our certified pre-owned gallery, providing customers with a used option that won’t cost an arm and a leg but has a little bit higher value than your average pre-owned car. When you need a versatile collection of vehicles, Frank Boucher Volkswagen of Janesville delivers something to suit all size budgets, regardless of your location. We’re proud to be your number one Volkswagen dealer in Janesville, providing the following to all our clients, past and present:

A car buying process optimized with the help of cutting-edge tools and top-tier sales reps.

A service department that’s dedicated to keeping your vehicle running safely and securely.

A finance department ready to go the extra mile to ensure you get the funding you need.

Get Directions

4211 Milton Ave
Janesville, WI 53546
Open Today! Sales: 9am-5pm Open Today! Service: 7:30am-12pm Open Today! Parts: 7:30am-12pm


Only the highest-quality Volkswagen pre-owned vehicles are selected to join our VW Certified Pre-Owned collection. This involves a rigorous 100 multi-point inspection, so we can attest to the quality and condition of the vehicle and its components.

When you purchase a car, you need reliability for the long haul, which is why every Certified Pre-Owned Volkswagen comes with a Model-Specific Limited Warranty.⁠

  • Model Year 2018 and 2019 vehicles: 1-Year or 12,000-Mile (whichever comes first) Comprehensive Limited Warranty⁠
  • Model Year 2017, 2020 and newer vehicles: 2-Year or 24,000-Mile (whichever comes first) Comprehensive Limited Warranty
  • 2 years of 24-Hour Roadside Assistance
  • Carfax Vehicle History Report


Frank Boucher Volkswagen of Janesville 42.732521, -88.9899202.