0% for 60 months OR $2,000 Customer Bonus on New 2024 Tiguan Models!
For well-qualified customers. National Offer. Offer ends April 30th, 2024

About Us

Open Today! Sales: 9am-8pm Call us at: (608) 607-3749

When Gordon F. Boucher first started work as a car salesman in 1956, he knew he could do more, and he knew he could do better. He took his time, learning everything that he could at the local Milwaukee dealership where he worked. Then in 1977, there was a new dealership in town, and it bore the Boucher name. That’s when Gordon opened his first dealership, all those years ago, and now over four-decades later, Boucher represents several brands and nearly 18 dealerships across Southern Wisconsin. Even after all that time and all the growth, we are still a family-owned dealership, as Gordon’s sons still instill the Boucher way of doing things into every dealership.

The way we do things is simple. We ride with our customers every mile. That means after you buy the car, we are still there for you. Whether you just want to talk about your options, or if you need routine maintenance or service, we will back you up and support you with the automotive side of your life. It’s this philosophy that has allowed us to operate and grow for all these years, And it’s this philosophy that attracts customers to our Janesville location from all the surrounding areas including Beloit, Milton, Edgerton, Delavan, Brodhead, Whitewater, Rockford, Madison and more. Come down to Frank Boucher Volkswagen of Janesville today, because we’ll ride with you every mile.

Welcome to our Volkswagen dealership

Finding the perfect car is often about finding the perfect brand, and though there are a lot of brands out there, VW is something special. These cars and SUVs are not like the other cars out there. They are fun, sporty, and filled with passion. Every German engineered VW was carefully assembled and designed to deliver the best driving experience possible. You have to get behind the wheel for yourself to see what we mean, and you can do just that at Frank Boucher Volkswagen of Janesville. Schedule a test drive with an Atlas, Tiguan, Jetta, Passat, or Golf today. We know that you will not leave disappointed.

We’re here for whatever you need

Do you want something with a few miles on the odometer and a reduced price tag? Then you should look to our pre-owned inventory. We have a huge inventory of used vehicles on our lot with cars, trucks, and SUVs from a variety of manufacturers. Of course, we also have a great assortment of used Volkswagen vehicles too, including many WorldAuto Certified Pre-owned VW options. These certified vehicles come with all the benefits of a factory warranty that you can count on.

Frank Boucher Volkswagen of Janesville is located at: 4211 Milton Ave • Janesville, WI 53546
Frank Boucher Volkswagen of Janesville 42.732521, -88.9899202.