Volkswagen dealership in Janesville, WI

When Gordon F. Boucher first started work as a car salesman in 1956, he knew he could do more, and he knew he could do better. He took his time, learning everything that he could at the local Milwaukee dealership where he worked. Then in 1977, there was a new dealership in town and it bore the Boucher name. That’s when Gordon opened his first dealership, all those years ago, and now over four-decades later, Boucher represents several brands and nearly 18 dealerships across Southern Wisconsin. Even after all that time and all the growth, we are still a family-owned dealership as Gordon’s sons still instill the Boucher way of doing things into every dealership.

The way we do things is simple. We ride with our customers every mile. That means after you buy the car, we are still there for you. Whether you just want to talk about your options, or if you need routine maintenance or service, we will back you up and support you with the automotive side of your life. It’s this philosophy that has allowed us to operate and grow for all these years, And it’s this philosophy that attracts customers to our Janesville location from all the surrounding areas including Beloit, Milton, Edgerton, Delavan, Brodhead, Whitewater, Rockford, Madison and more. Come down to Frank Boucher Volkswagen of Janesville today, because we’ll ride with you every mile.